TORONTO, ON, July 19, 2024 – BurritoBar, USA Inc., a leading fast casual Mexican food franchise brand is elated to announce that it has awarded the Master Franchise rights to WV ADYK LLC for the state of West Virginia.

This 18-unit agreement comes only days following the announcement entering into a Master Franchise Agreement for 82 units in the Northern Region of Illinois.

The brand’s franchise development efforts in the United States has seen incredible results and serves as a pivotal element in the company’s North American growth strategy.  barBURRITO, its Canadian affiliate, currently is the dominant market leader and is the largest and fastest-growing burrito brand with over 330 restaurants coast to coast.

Jeff Young, Chief Development Officer states “BURRITOBAR’s growth in the US market is spectacular and our accelerated franchise program has been delivering incredible results with the signing of Master Franchise agreements in Michigan, Florida, Virginia, Maryland, Tennessee, Iowa, Nebraska, North Texas, South Illinois, North Illinois, Ohio, New Jersey and now West Virginia.  Our enticing Master Franchise model is a vital platform to the brand’s overall international development strategy.  Our Master Franchise Partners are provided the opportunity to develop and manage a territory while realizing a predictable and re-occurring revenue stream through on-going royalties.  This lucrative business model is a cornerstone in us achieving our ambitious goals with commitments for over 848 restaurants under contract throughout the Nation.”

“We welcome Ajaykumar and Dipal to the BURRITOBAR family, who will leverage their decades of franchise operations to this venture and will undoubtedly contribute to our collective goal to become a mover and shaker within the category” states Founder and Chief Executive Officer, Alex Shtein.

About BURRITOBAR USA Inc.

Established in 2005 in Toronto Canada, barBURRITO Fresh Mexican Grill features healthy, fresh, made-to-order Tex-Mex, in a quick serve restaurant format. Since its inception, barBURRITO has grown to become the market leader and with over 330 stores in Canada, the country’s largest and fastest growing Mexican food franchise. In 2020, the company expanded to the United States under the brand BURRITOBAR and has since entered into single unit Franchise Agreements, Area Development Franchise Agreements and Master Franchise Agreements with commitments to open hundreds of locations throughout the nation.

For further information regarding BURRITOBAR and its expansion plans, please contact Jeff Young at jeff@barburrito.ca.

The original press release can be seen here:  https://www.barburrito.ca/burritobar-northernillinois/