TORONTO, ON, July 15, 2024 – BurritoBar, USA Inc., a leading foodservice franchise brand is pleased to announce that it has entered into a Master Franchise Agreement for the Northern region of Illinois which calls for the opening of 82 franchised restaurants of BURRITOBAR, a leading fast casual Mexican food restaurant serving fresh and delicious Tex Mex food.
The rapid progression of the brand continues to surge throughout the United States. This agreement follows the recent announcement on June 21, 2024 awarding the Master franchise rights to the State of New Jersey for 93 units.
The brand’s incredible expansion in the United States is a catalyst to the company’s North American development strategy, where its affiliate barBURRITO currently operates over 330 restaurants in Canada and is the country’s market leader and largest and fastest growing burrito brand.
“BURRITOBAR’s growth in the US market is at a meteoric rate and our accelerated franchise program has been delivering remarkable results with the signing of Master Franchise agreements in Michigan, Florida, Virginia, Maryland, Tennessee, Iowa, Nebraska, North Texas, South Illinois, Ohio, New Jersey and now North Illinois” says Jeff Young, Chief Development Officer. “Our compelling and lucrative revenue sharing Master Franchise model is a vital platform to the brand’s overall international development strategy and savvy entrepreneurs are seizing the opportunity to be part of this exciting venture. The upside potential for the brand in the US market is enormous and today’s announcement marks another step forward to achieving our ambitious goals with commitments for over 830 restaurants now under contract throughout the Nation.”
“We are thrilled to welcome so many qualified Master franchisees to the BURRITOBAR family who share our mission to become a key player within the category in the US. The future of the brand has never looked brighter” states Founder and Chief Executive Officer, Alex Shtein.
About BURRITOBAR USA Inc.
Established in 2005 in Toronto Canada, barBURRITO Fresh Mexican Grill features healthy, fresh, made-to-order Tex-Mex, in a quick serve restaurant format. Since its inception, barBURRITO has grown to become the market leader and with over 330 stores in Canada, the country’s largest and fastest growing Mexican food franchise. In 2020, the company expanded to the United States under the brand BURRITOBAR and has since entered into single unit Franchise Agreements, Area Development Franchise Agreements and Master Franchise Agreements with commitments to open hundreds of locations throughout the nation.
For further information regarding BURRITOBAR and its expansion plans, please contact Jeff Young at jeff@barburrito.ca.